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Examples

Three people, brought forward.

Three situations we see often, shown change by change. Each is a composite with invented details, shared to show the method rather than any one client.

The engineer who undersold a migration

Backend engineer, 8 yearsSenior roles

Mette

The challenge

A CV that listed duties (“responsible for”, “worked on”) and buried the one project that mattered: a payments migration with no downtime.

The approach

Discovering her value surfaced a clear identity: the engineer who makes risky systems boring. She then rebuilt every line of her CV around outcomes, in US conventions.

Left with

  • A two-page CV led by outcomes
  • A LinkedIn headline she could say out loud
  • Stories for the six likeliest questions
Before

Before: Responsible for maintaining the payment service and fixing bugs.

After

Cut failed payments by a third by rebuilding retry logic in a nine-year-old service, with zero downtime.1

Before

Before: Worked on the migration of the payments platform to the cloud.

After

Planned and led the cut-over of two million daily payments to AWS, with no downtime and no rollback.2

Before

Before: Passionate backend developer and team player.

After

The engineer who makes risky systems boring: eight years of payments, migrations and the incidents that never happened.3

Returning after a career break

Product manager, 18-month breakProduct roles

Anouk

The challenge

An eighteen-month gap for family care, hidden behind vague dates, which drew more questions in interviews rather than fewer.

The approach

The first step named the gap and gave it one honest line. The rest of the CV went back to work: decisions made, products shipped, teams led.

Left with

  • A CV that names the gap in one line
  • A LinkedIn profile updated without apology
  • A rehearsed, two-sentence answer
Before

Before: Looking for new opportunities after some time away from work.

After

Product manager returning to B2B software, with a record of onboarding that halved the time to first value.1

Before

Before: 2023 – 2024: Personal projects

After

2023 – 2024: Career break to care for a family member. Completed a certificate in product analytics.2

One career, two conventions

Financial analyst, 6 yearsFP&A roles

Lucía

The challenge

A three-page European CV with a photo, date of birth and nationality. Normal in Madrid, and a liability in New York.

The approach

Same substance, new conventions: no photo or personal details, one page of evidence, US spelling and a summary for American recruiters.

Left with

  • A one-page US résumé
  • A European CV, kept for EU roles
  • One LinkedIn profile for both markets
Before

Before: Date of birth: 14/03/1991 · Nationality: Spanish · [photo]

After

New York, NY (relocating) · email · phone · LinkedIn1

Before

Before: Dynamic professional seeking new challenges.

After

Builds the models leadership uses to decide, across three currencies and two reporting standards.2

Before

Before: Responsible for monthly reporting to management.

After

Cut the monthly close from eight days to five by automating the consolidation of three subsidiaries.3

Before

Before: Three pages, with school, hobbies and every course since 2012.

After

One page: six years of evidence, a degree and the two certifications that matter for FP&A.4

Pattern

What every example has in common.

1. The evidence was there

We rarely add anything new. We find what was buried, put it first and cut whatever dilutes it.

2. The reader came first

Recruiters, managers and committees read differently. Each line is written for the one who decides.

3. The voice stayed theirs

Every line is something the client would say out loud in an interview, without notes or a script.

Start here

See your own value this clearly.

A reviewer reads your CV against the roles you want, tells you honestly what to bring forward, and recommends the programme or service that fits, if any.

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